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The Tipping Point

Audiobook

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


Expand title description text
Publisher: Hachette Audio Edition: Abridged

OverDrive Listen audiobook

  • ISBN: 9781594831713
  • File size: 88604 KB
  • Release date: March 1, 2000
  • Duration: 03:04:35

MP3 audiobook

  • ISBN: 9781594831713
  • File size: 88608 KB
  • Release date: March 1, 2000
  • Duration: 03:04:34
  • Number of parts: 3

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Formats

OverDrive Listen audiobook
MP3 audiobook

Languages

English

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


Expand title description text